Wired Magazine Opens Fourth Annual Holiday Pop-Up Store in New York City on November 21
Element Four™ debuts new system to meet the world’s drinking water problems at the WIRED Store in New York City. The WaterMill is a new breed of home appliance that eliminates drinking water tradeoffs. No more wasteful bottles, harmful toxins, 3,000 miles of transport, or relying on diminishing water supplies. Just fresh, clean, drinking water generated from an unlimited source – the air.
Designed to help combat the worldwide shortage of clean drinking water, the WaterMill pulls water from an unlimited, untapped source: the air. It draws moisture from the air outside the home or inside and, through the process of condensation, turns it into pure, fresh drinking water – supplying enough drinking water for a family of six.
Available for a home near you this spring, be among the first to see the final product in action. For more information, visit the official website at www.elementfour.com
The WIRED Store puts today’s hottest products in the hands of holiday shoppers with the return of WIRED magazine’s annual pop-up retail store. For five weeks during the holiday season in New York City, the WIRED Store will have more than 150 items on display. WIRED Store visitors are invited to test products, attend events, and purchase featured products online at http://www.wired.com/wiredstore.
The WIRED Store is located at 15 West 18th Street between 5th and 6th Avenues in Manhattan’s Flatiron District. The WIRED Store will be open to the public from
November 21, 2008 through December 28, 2008. Hours are from 11am to 7pm Wednesday through Friday, 12pm to 8pm Saturday and Sunday, and closed Monday and Tuesday.
In 2004, Element Four founders Jonathan Ritchey and Rick Howard resolved to create a sustainable solution to the world’s water problems by developing a line of systems that produce clean, fresh water from the ultimate sustainable resource: air. And so Element Four–a company devoted to easing the world’s fresh water shortage–was born. Based in Kelowna, British Columbia, Element Four continues to establish global partnerships with water distributors and licensees across the globe.