Franklin Launches Multimedia Interactive Handheld for English Language Learning
Franklin Electronic Publishers, Incorporated, of Burlington, New Jersey, a worldwide leader in handheld electronic information, has launched the first in a series of handheld electronic products for English language learning. Franklin’s new English Language Trainer (Model MG-6803D) handheld is targeted at native German speakers who want to learn English on the go. The award winning language learning content chosen by Franklin is an English language learning course, developed by digital publishing AG of Munich, Germany, based on its interactive course driven language learning techniques.
“Language Learning remains core to Franklin’s future, and the English Language Trainer handheld is an important first step in expanding our product portfolio from the language learning aids that we have historically developed into a series of handheld language learning solutions,” said Barry J. Lipsky, President and Chief Executive Officer of Franklin. “By combining digital publishing’s expertise in teaching languages with Franklin’s expertise in portable technology and content presentation, serious English learners can now study any place, anywhere, at any time. With the worldwide boom in English as a Foreign Language (EFL) learning, many electronic devices that are marketed under the banner of “teaching English” merely contain collections of English language learning materials. Our handheld notably, is the first device that uses an interactive course driven approach that has been successfully used for teaching languages to over 4 million users worldwide.”
While Franklin has targeted the German EFL market initially in its alliance with digital publishing AG, the Company expects to take the MG series of language learning handhelds into other geographic markets ripe for affordable, portable English language learning solutions.
Franklin’s English Language Trainer handheld sports a 2.5 inch TFT color display, MP3 playback capability, SD memory card expansion, USB connectivity, and TV output to allow students to view the English language learning course on the screen of any standard television set. The suggested retail price is 199 Euro and is available now throughout Germany at MediaMarkt/Saturn, Hugendubel or online at www.franklin.com/de.
Source: Franklin Electronic Publishers, Incorporated
